Healthier Way started when founder Ian Cox wrote a book of the same name back in 2015. He wrote the book because he saw that many people were struggling to follow a balanced lifestyle, with exercise and healthy eating at its core, and wanted to show that by doing things the right way it is something that can be achieved by almost anyone.
The first person that Ian shared the book with was his good friend and business colleague Dan Rao. They were having a pint at a pub in San Francisco while they were both attending a scientific conference. Dan had been working with food producers in the US and after reading the book decided that he wanted to produce nutritious ingredients and foods under the name Healthier Way. And so, from this conversation over a beer on Fisherman’s Wharf Healthier Way was born. Dan and Ian are both passionate about what they do and we hope you love our products as much as we do.
Dan (along with his gorgeous wife and two beautiful daughters) resides in upstate NY. Always seeking the fountain of youth by staying active and eating healthy, you can often find Dan running along the shores of his beloved Lake Ontario, fly fishing in its many tributaries, coaching youth sports, or hitting the hiking trails with his family. Reading Ian’s Healthier Way book didn’t just inspire a new company, it re-motivated Dan to live life in a Healthier Way!
Ian lives on the other side of the pond, in Brighton, UK with his wife and two children. Ian has a passion for being healthy and loves to run, either along the seafront in Brighton or across the stunning South Downs. When he is not working on Healthier Way Ian loves to spend time with family and friends, having a few beers in the local pubs, and cooking delicious and mostly healthy food.